The other issue is the Falcon itself. Somewhat drab in appearance it shares part of its habitat with far more promotable species that are in decline; Snow Leopards, Tigers, Asiatic Lions and Himalayan Bears. All of which are easier to produce heart warming photographs of and therefore easier in many ways to raise funds for. While the larger conservation bodies undoubtedly do very good work, and the Lugger Falcon will in some ways benefit from their habitat conservation programmes aimed primarily at other species as well as the various international wildlife educational programs, there are still no Projects, other than ours, directly supporting this magnificent falcon. The Lugger Falcon needs our help and it needs it now.